Quantifying Aesthetic Parameters of Web Applications

Web applications and web sites are integral part of day to day life, most of the activities like searching, banking, shopping, paying utility bills and other activities are carried online through web. Visual aspects and its aesthetic appeal of any web application are crucial factors to determine the success of web applications. In this paper we study aesthetics factors which form visual appeal of a web application to retain its visitors. And develop a tool based on VIPS algorithm to compute the aesthetic factors of web applications. This study considers prominent factors like layout, economy, unity, font size, color, proportion, harmony, and variety to calculate the aesthetic factors computationally. Earlier evaluations methods for aesthetic factors are either manual or survey based. This work attempted to compute the aesthetic factors and score automatically using own developed tool.